Dear Readers,

Here are some books that you need to check out.

Also, I’m so sorry for keeping you on the hook for so long. Sorry I haven’t blogged sooner. The emails have piled up and up. I have heard your pleas. And still for so long I found myself unable to blog. What can I say? When you work with an amazing company that you’re dedicated to making better, when you’re writing and strategizing content for a young startup that you know will make it big some day, and when you have such a lovely partner to spend your weekends with, it can be hard to find the time to write.

Now, about those books.

Two books related to content marketing/digital marketing/online branding that anyone interested in said industries should read. Yes, clients, even you.

Evergreen by Noah Fleming

Both of these books are very fast reads and clearly for the better benefit from the the blog-to-book model, which is in no ways is a slight. These authors know their niche and know it well. They have spent years documenting their explorations and experiments in blogs, so it only makes sense that they pull from them.

Evergreen will make you change the way that you at your relationship with customers. The goal of the book is making a company an evergreen (read: never dying) company, and the best way to do that isn’t just by getting new customers, it’s about keeping the customers you have. Yes, there are some customers that will be hard to keep, there are some customers that you won’t want to keep, and Noah Fleming helps you sort from them. There’s also some great knowledge on finding new customers and taking on-trial customers and making them lifetime ones.

If you’re curious about the role of the customer in your business, you should read Evergreen

If your business deals with customers in any capacity, you should read Evergreen.

Content Inc. by Joe Pulizzi

Who is Joe Pulizzi? I’ll admit. I had know idea beforehand. Worse, once I recommended him for my company’s book club, I couldn’t for the life of me remember how to spell his name. Pulluzi? Poluzzi? Pulizzzzi? If you have trouble, just remember “pul(se) izzi”. It helped me.

Names set aside, Content Inc.┬áis a content marketing bible. Pulizzi knows his stuff. He’s the founder and CEO of a company that got in on the Content Marketing game when it was young. In reading Mr. Pul(se) Izzi’s book, you’ll learn about content strategizing (what’s your sweet spot and what’s your tilt?), content calendars (how do I go about organizing all of this there content?), leveraging influencers, utilizing social media, content creation, and content repurposing. In the industry of ORM, it can be hard to find books that speak so specifically to our specific multi-faceted niche. Content Inc. does that, and it also speaks to so much more.

If you’re curious about content marketing you should read Content Inc.

If you’re business wants to thrive on and off of the internet, you need to read Content Inc.

As always, thanks for reading. Next blog post should only be four months away. If you have any thoughts on the above, please drop me a line!


Brandon Rafalson