The CEO of Brandyourself Patrick Ambron is teaming up with Likeable Local CEO Dave Kerpen for a free webinar on 5 Hacks for Turning Negativity Online Into Rave Reviews.
You can read more about this on LinkedIn.
This is very timely conversation. With the tapping of a few keys and several clicks of a mouse, someone can easily say something damaging about you online – true or untrue. The trick is to use it to your advantage.
The idea is not entirely new. What’s the old PR saying? “Any publicity is good publicity?” But that adage usually applies to big profile companies and VIPs. What about everyone else? What about you and me?
In the above LinkedIn article, Patrick posts an excerpt from Dave Kerpen’s new book, The Art of People. I personally haven’t read it yet, but one excerpt of an excerpt really stood out to me:
“Who you are online is who you are in life and vice versa. There is no need to have a different writing style for your professional blog, a different voice for your professional Twitter feed, or separate social media profiles for your personal life and your professional life. Why? Because “business you” and “personal you” are the exact same person. Or they can be. Otherwise, you’re going to find yourself trying to manage split personalities and double lives, which is tiring, unnecessary, and ineffective.”
This in turn reminded me of some wise words from cultural icon Tyrion Lanister:
Let me give you some advice bastard. Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used to hurt you.
Where my GOT fans at?